Companies that strive to benefit their stakeholders by incorporating
efficient CSR policies within their organizational structure benefit
greatly in many areas. By working not only to make a profit but also to
benefit and support the surrounding community, overall company
reputation rises. With a rising reputation and increasing competitive
advantage, investors, shareholders, executives, board members, and most
importantly employees are benefited. Those employees are more motivated
to come to work because they know they are working for a company that
both supports a good cause and strives to be the best. If the employees
are happy, then the result is a healthy and productive work environment,
an environment where employees are enabled to tactically work together
and are also both intrinsically and extrinsically motivated.
Implementing a highly functioning CSR policy in one's company also
builds trust, trust among the executives/board members, the investors,
the shareholders, the employees and their families, and most importantly
trust with the surrounding community in which their company operates.
Companies that practice efficient CSR also have, in many different
forms, more organized and advanced structural layouts. Through achieving
all of this, while also building trust with the stakeholders, companies
are guaranteed greater success and future growth.
Cons:
While adapting an efficient CSR policy may build your company's
reputation and establish stakeholder trust and loyalty, there are also
downsides to consider. Typically, these companies aim at reducing their
overall environmental impact, which means the purchasing of expensive
equipment. These are extra costs that companies have to take into
consideration when producing budget plans and drawing up future
projects. If companies wish to maintain, for example, domestic
production facilities and/or call centers instead of outsourcing or
moving production overseas, this will ultimately result in higher costs
as well. Similarly, buying from domestic producers as opposed to buying
from cheaper foreign suppliers will also increase costs. In addition to
these things, companies must also be prepared to face shareholder
resistance. Resistance among shareholders stems simply from their desire
to make a profit; if companies implement CSR policies into their
business practices then they are more likely to (but not all the time)
spend and lose money rather than make it, resulting in a loss of
shareholder trust and future investments. Employees working in a
CSR-compliant company may also be subject to stricter rules and policies
that govern their everyday work which, in turn, could hinder overall
employee satisfaction and stagger work motivation.
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